Spotify inked a deal with Virgin Media to bring streaming music to Virgin’s broadband customers, set-top boxes, and mobile phones in the UK. With Unlimited (£4.99) or Premium (£9.99) monthly, allowing new and existing subscribers to access millions of tracks from any of their compatible home and mobile devices.

The partnership appears to be more of a win for Spotify than for customers, who will still need to pay up before they enjoying the services, but set-top integration is likely to be a boon with digital TV subscribers.

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