For when the world needs to see with pristine detail your cat playing inside a paper bag in the middle of the kitchen, or every blemish on your face as you regale the exciting story of your day, Microsoft’s unveiled the LifeCam Cinema HD webcam.

The USB 2.0 device captures life in 1,280 x 720 HD resolution at 30 frames per second, with auto focus, 4x digital zoom, a noise-canceling mic on top, and something called ClearFrame for smoother video, somehow. It’s not without caveats, of course, requiring a dual core processor (1.6GHz minimum, 3GHz recommended) and listing for $80, but it does happily tout its Windows 7 compatibility out of the box. Interests piqued? The webcam’ll be popping up in stores on September 9th, which as it turns out, is becoming a rather busy day for tech enthusiasts.

Let’s you film those YouTube confessionals in 720p.

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